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Admin December 20th, 2007
Why everything you think you know about meat is dead wrong
The definitive new book on meat production and meat-eating by veteran food-industry commentator Dan Murphy.
If you’re an industry manager who’d like to respond to critics—and customers—with a positive take on the controversies surrounding meat and poultry, this book is need-to-know reading.
If you’re a consumer concerned about the scare stories of abused animals and contaminated meat, this book is the ideal tonic to provide nutritional and ethical peace of mind.
If you’re an educator involved in the issues and policy debates over meat’s place in our diets, this book provides a candid, credible analysis of food safety, vegetarianism and animal rights.
Never have the issues impacting American food production been so complex, the safety of our food supply so urgent and the activist community’s criticism of ranchers, meatpackers and food marketers so strident.
If you wonder whether meat is safe, whether vegetarians might be right or whether modern agriculture is harming the environment, these bite-sized essays will be the most thought-provoking you read all year.
Read Murphy’s provocative take on:
• Why vegetarianism can be compared to celibacy
• Why ranchers and farmers are the real environmental saviors
• Why campaigns against fur or meat hurt people instead of helping animals
Order your copy today. $24.95 with FREE shipping.
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